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Sara Ali
16 Sept 2025
B2B buyers are tired of slow portals and back-and-forth quotes. They want speed, flexible payment options, and the kind of experience they already get when shopping as consumers. In 2025, the big platforms finally caught up.
Shopify pushed major B2B upgrades in its Summer release, BigCommerce added CPQ and account hierarchies, and Salesforce rolled out unified commerce with AI built in.
These updates aren’t side features; they set a new standard. Here’s a look at 15 of the most useful changes you can turn on right now, plus simple ways to get them running without months of heavy lifting.
Until this year, most B2B features felt like bolt-ons or required extra apps. That shifted in 2025. Shopify’s Summer release introduced volume pricing, PO workflows, and a combined B2B + DTC checkout.
BigCommerce launched CPQ and multi-company account hierarchies in March. Salesforce rolled out unified commerce along with AI buyer tools. Shopify has already reported that adoption of its B2B tools doubled this year, which shows how quickly companies are moving on this.
2025 feels like the year B2B eCommerce finally caught up with what buyers have been asking for. Shopify, BigCommerce, and Salesforce all rolled out major features that make buying faster, cleaner, and closer to what people are used to in consumer shopping.
Here’s a rundown of 15 features that are live today and ready to use.
Quoting has always slowed down orders. With BigCommerce CPQ, buyers can configure complex products and see pricing right on the storefront. No waiting on emails or custom quotes. A buyer picking motor size, voltage, and mount can send a quote in one click.
Large customers often need multiple accounts under one umbrella. BigCommerce now supports parent and child accounts with roles, shared payments, and bulk invoice pay. Headquarters can approve branch orders and settle invoices together at the end of the month.
Different buyer groups need different catalogs and pricing. With Shopify Markets, you can segment distributors, resellers, and other groups, each with its own pricing and content. Distributors might see bulk packs while resellers see retail-ready kits.
Discounts should happen automatically. Shopify now includes built-in volume pricing so buyers get price breaks as they add more units. For example, 50 units might trigger 5% off, while 200 units unlock 12% off.
Purchase orders are the backbone of B2B. Shopify finally supports them natively with approvals and credit terms inside checkout. A buyer can place an order on net 30, finance approves it, and the warehouse ships the same day.
Business buyers often need both wholesale and retail items. Shopify now allows both in the same cart. A store manager can order uniforms at wholesale prices and signage at retail in one smooth checkout.
Company accounts can now hold richer data. VAT IDs, ERP-friendly fields, and validations are built in. A UK company entering its VAT ID will see tax removed automatically, cutting out manual work.
Salesforce now makes it easier to show the right products and prices to the right buyers. You can group customers and set up catalogs and pricing specific to them. Service partners, for example, can see spare parts and service pricing that others never see.
Buyers don’t just want products; they want solutions. Salesforce lets you create bundles that work across your website, sales team, and app, all pulling from the same inventory. A “pump install kit” might include the pump, hoses, clamps, and warranty in one package.
AI is now helping buyers shop smarter. Salesforce’s assistant can answer questions, suggest products, and explain specs in plain language. A buyer looking for a food-safe gasket for 80°C can get two SKU suggestions plus a spec sheet instantly.
Checkout has been overhauled on both platforms. One-page flows, split shipments, and better account login options mean fewer drop-offs. Buyers can order in-stock items for immediate shipping while backorders follow later, all under the same order.
Also read: How to Implement Google Tag Manager on Shopify Checkout Page – GTM Tutorial
Large carts used to be a nightmare. Bulk order tools now make it easy with CSV uploads, quick order by SKU, and matrix ordering for variants. A purchaser can upload 150 product lines and check out in minutes instead of hours.
No one likes chasing down “where’s my order.” With real-time available-to-promise and freight quoting, buyers see live stock, lead times, and shipping options at checkout. A cart might show 48 units available now, another 120 ready in five days, with delivery options built in.
B2B Payments are smoother with support for ACH, cards, POs, BNPL, and automatic remittance matching. A buyer can pay three invoices by ACH and the system reconciles them automatically, saving finance teams hours of manual work.
Tax errors slow everything down. Platforms now handle VAT, exemptions, and document capture during checkout. A nonprofit can upload its exemption certificate once and see tax removed automatically on eligible products.
Check Also: By collaborating with a Virto Commerce solution provider, businesses can easily integrate advanced personalization, AI-driven insights, and automation features to enhance their B2B commerce experience.
The features we covered are live now, but the next wave is already taking shape. Here’s what’s coming and how it will change day-to-day work.
Autonomous buyer agents will handle routine tasks like reorders, checking stock, picking carriers, and routing approvals. For high-volume accounts, this means teams move from clicking through orders to simply approving them, cutting cycle time dramatically.
Instead of ripping out platforms, more companies will swap services like search, CPQ, or payments one at a time. That means faster launches, less lock-in, and more freedom to try best-in-class tools without risking a full replatform.
Sellers will list on big third-party marketplaces to widen reach, while also building private supplier marketplaces to expand assortment without holding more inventory. Better cross-border tools will make currency, tax, and logistics smoother for global sales.
Net terms will get smarter with instant credit decisions and dynamic limits. Real-time payments and multi-invoice pay will reduce friction at checkout, helping boost order size without hurting cash flow.
Forecasting, pricing, and churn alerts will move from dashboards to automated actions. The system itself will trigger promos, suggest alternate suppliers, or adjust stock before problems show up.
Finding products will feel instant. Buyers will search by spec, synonym, or even image, and catalogs will adapt in real time based on account data and inventory. This cuts down on support tickets and increases first-visit conversions.
Warehouse and field buyers will place orders by scanning barcodes, speaking into a phone, or snapping a part photo. The result is faster reordering and fewer mistakes.
Buyers will compare suppliers on emissions, recycled content, and compliance badges directly on product pages and quotes. Expect marketplace filters that highlight sustainable options by default.
AI tools will come with guardrails, audit logs, and data residency rules built into onboarding. Procurement teams will be able to trust automation because controls are visible by design.
Offline carts, instant account switching, and device-level approvals will make it easier for technicians and managers to order on the go. Hardware like scanners and IoT triggers will even start draft orders automatically.
Structured RFQ forms will validate specs, parse attachments, and suggest quotes automatically. Approved RFQs will flip into purchase orders with live freight data, trimming days off the cycle.
Shared product and pricing schemas between systems like PIM, ERP, and CPQ will reduce catalog errors and kill brittle sync jobs. Updates will flow in real time instead of overnight.
Support portals will summarize tickets, draft fixes, and propose RMA steps. Success teams will get account health nudges and prompts for proactive saves, reducing escalations and improving buyer experience.
Micro-fulfillment centers, smarter split shipments, and freight optimization will become the default. Buyers will see clearer ETAs and delivery options tied to their contracts.
Leaders will track how fast quotes, approvals, and reorders move instead of just site traffic and conversion rates. Budgets will follow the features that cut approval loops and manual steps.
Stay ahead of the competition with expert B2B eCommerce Consulting, helping you implement the latest features that drive growth and digital transformation.
Also Read: B2B eCommerce for Manufacturing
B2B buyers aren’t waiting. They already expect faster quoting, flexible payments, and a checkout that feels as easy as shopping at home. The platforms have finally caught up; now it’s on you to turn the features on and make them work for your buyers.
If all of this feels like a lot to take on, you don’t have to do it alone. At Reveation Labs, we help teams roll out these tools without the chaos, connect them to your ERP and workflows, and get measurable wins.
Staying ahead in digital trade requires investing in the right B2B eCommerce solutions that enhance customer experience, streamline operations, and future-proof your business.
The companies that act now will set the pace in 2026. The ones that wait? They’ll still be chasing RFQs while their competitors are already reordering on autopilot.
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