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Get the six-phase roadmap manufacturers and distributors can use to plan a smarter B2B eCommerce replatforming project, from discovery and platform selection to integration, launch, and AI-ready self-service.
A practical six-phase roadmap to help your team avoid costly replatforming mistakes and makebetter platform, data, integration, and launch decisions.
Learn how to build the business case with stakeholder workshops, infrastructure audits, KPI baselines, and workflow mapping.
Evaluate platforms across composable maturity, customization depth, AI readiness, B2B-native features, TCO, and build-team fit.
Plan ERP, CRM, PIM, OMS, CPQ, payment, punchout, and data migration work before it becomes a go-live blocker.
Design for buyers, sales reps, and operations while preparing your product data and content for SEO, GEO, and AI search visibility.
See how to configure B2B commerce, build portals, validate AI features, test integrations, and use realistic B2B data before launch.
Use phased rollout, role-specific training, onboarding guides, post-launch feedback loops, and backlog planning to reduce go-live risk.
B2B buyers now expect self-service, real-time pricing, order visibility, and faster digital workflows. If your platform cannot keep up, sales and operations feel it first.
Pricing, availability, invoices, reorders, and order status should not depend on a sales rep every time.
ERP, PIM, OMS, CRM, and payment systems need clean data ownership, not fragile one-off connections.
Product data, APIs, structured specs, and business rules need to be ready for AI-driven search and procurement.
This playbook is built for teams modernizing complex B2B commerce, not simple online catalogs.
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