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Join Reveation Labs and Virto Commerce for a practical discussion on how manufacturers and distributors can approach B2B commerce replatforming without rebuilding the same old problems.
Replatforming is not a platform swap.
The goal is not to lift-and-shift onto new software. It is to remove manual work, improve buyer self-serve, clean up data, and fix integration debt — so you do not rebuild yesterday’s workarounds on a new stack.
Start with workflow mapping, not vendor selection.
Audit order-to-cash flows, data quality, and ERP/commerce integrations before you shortlist platforms. Many “platform problems” are actually process, pricing, or integration problems — and a new storefront will not fix those on its own.
Think phased rollout, not big-bang transformation.
Land high-impact journeys first (account-specific catalog, contract pricing, reorder, ERP-connected orders), prove adoption and ROI, then expand. That balances speed with long-term scalability and keeps replatforming from becoming an overscoped, 18-month rebuild.
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