Web & Behavior Analytics

Why it matters

Funnel analytics reveal where procurement stalls; Web & Behavior Analytics informs search tuning, content gaps, and merchandising for accounts that research heavily before submitting carts.

• Understand buyer navigation patterns and conversion drop-offs with eCommerce performance analytics
• Attribute revenue to specific marketing channels and campaigns with eCommerce digital marketing
• Personalize content and search results based on interaction data with B2B eCommerce personalization strategies
• Inform merchandising and catalog decisions with usage insights using eCommerce marketing strategy