Before partnering with us, the battery and power tools brand faced multiple barriers across their eCommerce ecosystem. Their existing Shopify setup wasn’t designed for growth, it lacked a solid technical base, SEO structure, and modern user experience required to compete in a digital-first market and increasingly crowded D2C market.
Outdated Platform Experience
The legacy Shopify theme was slow, cluttered, and not optimized for mobile users — a critical issue given that over 70% of their sessions came from smartphones. Navigation was unintuitive, with poorly defined product hierarchies and broken filters, leading to high bounce rates and frustrated shoppers.
Poor User Experience Across the Funnel
The website didn’t reflect the brand’s modern, high-performance product line. Product pages were text-heavy with inconsistent visuals, CTAs lacked clarity, and there was no guided path to purchase. Limited filtering, weak product comparisons, and inconsistent branding reduced user trust and engagement.
Technical Gaps Limiting Performance
Poor load times, unoptimized media, and redundant scripts impacted both user experience and Core Web Vitals. The absence of a clear sitemap, proper crawl directives, and canonical tagging further restricted visibility in search results.
Weak SEO & Content Framework
Product and category pages lacked keyword optimization and depth. Essential SEO components like meta tags, schema markup, and internal linking were missing. Without a blog or structured content hub, the brand failed to capture search intent from users researching batteries, chargers, and power tools — key discovery moments in their buying journey.
