MDS Forklift, a leading B2B supplier of forklift parts and heavy machinery components, set out to digitize a massive offline business. With a catalog of over 8.6 million SKUs, their existing eCommerce setup struggled with performance, search accuracy, and scalability. Reveation Labs partnered with MDS Forklift to architect and implement a next-generation WooCommerce platform—one capable of delivering lightning-fast search, seamless catalog browsing, and strong organic visibility for millions of products.
8.6 M+
Product SKUs
90 %
Faster search responses
6 x
More indexed pages
200 K+
SEO-friendly URLs
Building A High-Performance B2B Store at Massive Scale
MDS Forklift’s ambition was clear: move a large, complex offline catalog online without sacrificing speed or usability. However, traditional eCommerce setups hit a wall when faced with millions of SKUs and complex B2B requirements.
WooCommerce struggled to handle catalog size and queries efficiently, resulting in slow page loads and timeouts as product data grew.
Standard search was not designed for millions of items, leading to long response times and poor relevance for B2B users who needed precise parts quickly.
Only around 35K pages were being indexed, dramatically under-representing the true catalog size and limiting organic discovery and traffic.
The user interface was not optimized for conversion, bulk ordering, or quick navigation—critical for busy procurement teams and parts managers.
When I inherited an e-commerce issue from a predecessor, I was at a loss for a solution. Another company, unable to assist due to the niche nature of our problem, recommended Reveation Labs. From that moment on, our experience with Reveation has been nothing short of remarkable.
Director of Business Development
From Legacy to Lightning Fast: A Modern, Elastic-Driven WooCommerce Platform
Reveation Labs re-architected MDS Forklift’s digital experience from the ground up—combining a modern UI with a robust backend powered by Elastic Search, MariaDB, Cloudways, and custom WooCommerce plugins. The result is a platform purpose-built for performance and scale in heavy machinery eCommerce.
We integrated Elastic Search to handle millions of SKUs with ease, delivering up to 90% faster search results and significantly more relevant product matches for B2B buyers.
By optimizing the database schema on MariaDB and hosting on Cloudways, we created a resilient, horizontally scalable infrastructure capable of serving heavy catalog queries without performance drops.
We engineered a custom sitemap plugin tailored for ultra-large catalogs, boosting indexed pages from ~35K to over 200K+, greatly expanding long-tail search coverage and organic visibility.
We connected WooCommerce with TVH APIs to surface live product pricing and availability, creating a trusted B2B ordering experience where customers can confidently make purchase decisions in real time.
The new MDS Forklift platform is now a high-performance B2B sales engine rather than just an online catalog.
Search performance has improved dramatically, enabling buyers to find the right forklift parts in seconds—even when searching across 8.6M+ SKUs. Elastic Search ensures results are both fast and relevant, reducing friction for procurement teams that depend on accurate part matching.
The custom sitemap and SEO enhancements expanded indexed pages from about 35K to 200K+, unlocking a much broader long-tail keyword footprint. This has supported stronger organic visibility and better entry points for new and existing customers searching for specific parts or part numbers.
With TVH API integration, the platform now delivers real-time pricing and availability, which is critical in a B2B environment where margins, lead times, and stock levels directly impact purchase decisions. Customers can trust the information they see, shortening the quote-to-order cycle.
The redesigned UI and conversion-focused flows have streamlined the B2B buying journey—supporting quick search, filtered navigation, and bulk ordering behaviors. Internally, the scalable combination of WooCommerce, Elastic Search, MariaDB, Cloudways, and custom plugins means MDS Forklift can continue expanding its catalog and traffic without worrying about performance bottlenecks.
90% faster product search performance with Elastic Search integration.
6x increase in indexed pages, boosting SEO and organic reach.
8.6M+ products seamlessly managed with a scalable WooCommerce architecture.
Real-time pricing & stock via TVH API integration, enhancing buyer confidence.
WooCommerce
Elastic Search
Partner with Reveation Labs today and let’s turn your business goals into tangible success. Get in touch with us to discover how we can help you.
