Back in the day, MDS Industrial had a good thing going—reliable services, trusted clients, and a solid foothold in the industrial solutions space. But as the forklift rental game intensified and B2B expectations evolved, their digital presence started to feel stuck in the past.
Imagine this, a new client lands on their website, hoping to quickly check racking solutions or get a quote on a forklift. Instead, they're met with a clunky interface, slow navigation, and buried information. Even the punchout catalog—which should’ve been their secret weapon—wasn't firing on all cylinders.
MDS found themselves grappling with a critical realization, their online storefront was quietly costing them customers. And the longer they delayed, the louder the competition got. The stress of trying to make simple changes to their outdated platform added fuel to the fire. It was time to shift gears.
