Headless Commerce Traditional Commerce

Avantika Jha

Fri Jul 02 2021

Avantika Jha

Which Is Better: Headless Commerce or Traditional Commerce?

The consumer is no less than a god these days. Every single business owner desires that their product reach every single customer. In this case scenario, the owners would definitely want to use the best of best services. Be it using the latest technology, better product marketing, or the type of commerce to be employed.

Here the question arises Headless Commerce vs. Traditional Commerce: Which one should you choose?

Consumer comfort with online transactions has expanded tremendously since the birth of e-commerce, initially with traditional websites and now with apps and other platforms. As a result, companies are turning to headless commerce to diversify their revenue streams and improve their client experience. Going headless, on the other hand, isn't for everyone.

Traditional Commerce

Any business transaction that takes place face to face in a real store area is considered traditional commerce. Customers can buy products and services in person through traditional commerce. Traditional e-commerce has a front-end that is tightly integrated with the back-end, allowing for functionality similar to Shopify, Magento, and WordPress.

Headless commerce

Headless commerce refers to the separation of a website's front-end and back-end, allowing both to function independently. It's the separation of a website's appearance layer from its e-commerce operation. Headless commerce stores give you additional flexibility by allowing you to manage and provide content via API calls without the need for a connected front-end layer, allowing you to give your visitors a unique, highly tailored, and user-friendly experience.

The Differences Between Headless and Traditional E-Commerce

Traditional e-commerce and headless commerce have been discussed, but there are significant differences between the two that necessitate a side-by-side comparison for a deeper understanding.

Development of the front-end

Traditional e-commerce has design and engineering limitations, but it is simpler to develop and launch. Headless commerce allows you more front-end development flexibility, but it takes longer to set up.

Traditional E-commerce

Traditional e-commerce imposes too many limits on front-end developers in terms of design and the entire amount of effort to modify. What can be edited/updated without voiding a warranty or prohibiting future upgrades workflow? The database, programming, and front-end platform all need a significant is thus a constraint for developers.

Headless Commerce

Headless commerce, on the other hand, allows front-end developers to build a user experience from the ground up that meets business requirements. Front-end developers don't have to worry about changes to the back-end database with headless commerce because API requests take care of that. In short, front-end developers don't have to deal with the challenges that come with traditional e-commerce front-end development.

Personalization and adaptability

Traditional E-commerce

The front-end of traditional systems is tightly tied with the coding and infrastructure of the back-end, leaving no room for customization. Traditional e-commerce platforms offer a one-size-fits-all customer and administrative experience, with no customization. Between the front-end and back-end databases, developers must change numerous layers of coding.

Headless Commerce

Developers using headless commerce can easily construct their own experience from the start because there is no front-end. You can control the style and feel of your e-commerce platform, as well as the user experience for both users and administrators, with headless commerce. Because headless commerce is divorced from the front-end and back-end, it provides limitless flexibility. With headless commerce, you can easily alter anything.

Technical Expertise

As we discussed front-end development, flexibility, and personalization, you should be able to figure out which of traditional vs. headless commerce requires the most technical knowledge by now.

Traditional E-Commerce:

Traditional e-commerce necessitates less technological knowledge than headless commerce and is recommended for individuals without the means or expertise to invest in advanced development.

Headless commerce

For many larger and expanding businesses, however, headless commerce is the way to go for people who are well-versed in technical know-how. It provides limitless customization choices and allows you to provide a better experience for a variety of customers.

Some more differences

To help you understand better, take a look at some more differences that might be beneficial for you. Look into every single detail, be the best provider in your field.

1. Front-end developers are not limited by headless eCommerce.

With a standard eCommerce platform, front-end developers are limited to the solution's front-end design and workflow. They'd have to alter the database, the code, and the front-end if they wanted to change the data or the experience, making even the smallest modification a major commercial risk. Headless eCommerce allows front-end developers to design a completely tailored and unique user experience that fits exactly what the business requires without having to worry about updating the database because it doesn't have a specified front-end.

2. Customization is virtually endless with headless eCommerce.

Traditional eCommerce solutions offer a predetermined user experience for both end-users and administrators. For both purchasers and administrative users, headless eCommerce allows organizations to define the exact experience they want.

3. Your time to value is improved by using headless eCommerce.

Back-end business logic, functionality, and capacities typically account for up to 85% of a software development process, regardless of the eCommerce platform. You can start from the point of completion with a headless commerce platform, which allows you to focus on the user experience and offer a completed solution for significantly less money, time, and effort.

The buzz around headless eCommerce platforms will continue to rise in 2020 as today's purchasers demand more from their B2B eCommerce buying experience, including more flexibility, lower-cost options, and better platform performance.

Which one should you choose?

To begin, it's important to recognize that a headless approach can benefit some businesses very little. Traditional eCommerce is a tried-and-true technique that continues to work for a large number of businesses. To put it another way, if you have a simple storefront, it might be plenty. It's also simple to maintain once it's set up. Major adjustments, on the other hand, might be a pain.

Despite the benefits, many firms choose a headless strategy. For one thing, adapting to mobile technologies is much easier. Furthermore, it allows for limitless modification. You may also develop customized experiences for different demographics and customer groups, which is extremely useful for specialized products.

Overall, if you have a large number of products to sell and need scalability, headless eCommerce is a great option.

On the other hand, for small and simple businesses with only a few products, the traditional model may still be the best option.


You've probably determined which one to go with after reading the fundamental differences between traditional and headless e-commerce. There is no clear-cut solution to e-commerce supremacy because both offer advantages and disadvantages, but by examining the factors listed above as well as your particular business needs, you should be able to make an informed conclusion. The good news is that every invention creates new marketing and sales opportunities for products and services. Headless eCommerce is one such strategy that is allowing numerous online stores to keep up.

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