B2B E-commerce E-commerce Trends

Simran Advani

Thu Apr 27 2023

Simran Advani


The B2B e-commerce industry has been significantly affected by technological advancements and shifts in the demographics of purchasers in recent years. Web data suggests that more than 70% of B2B purchasing decisions are made by millennials, who are known to be more technologically savvy and reliant than previous generations, such as baby boomers. Generation X. The traditional methods of reaching out to B2B audiences, such as cold calling, sales representatives, product trials, print ads, conferences, and trade exhibitions are no longer as effective. Digital marketing channels such as e-books and social media have become crucial in capturing the attention of the younger B2B audience. Additionally, brand transparency has become increasingly important to build trust and credibility with B2B buyers.

Top E-Commerce Trends that Shape in 2023

B2B e-commerce has changed significantly over the years, with an increasing number of firms turning to online platforms to streamline their operations, boost productivity, and reach a wider audience. The sector is primed for even more major changes and growth as we approach 2023 and beyond. In this blog article, we will look at some of the most important B2B e-commerce trends to look out for in the future years.

1. Artificial Intelligence (AI) Adoption is Growing

Artificial intelligence is already making waves in B2C e-commerce, and it's only a matter of time before it catches up in B2B e-commerce. Businesses may better forecast and analyze customer behavior, enhance inventory management, and automate regular processes with the help of AI, freeing up time for more strategic efforts. As AI technology advances, we should expect to see an increasing number of businesses utilizing this potent tool in their B2B e-commerce operations.

2. B2B eCommerce sales through online marketplaces will continue to increase.

Building on the success of 2022, it is expected that B2B eCommerce sales via online marketplaces such as eBay, Etsy, and Amazon will continue to increase in 2023. This trend is being driven by millennials in executive roles. The vast majority of millennials already utilise marketplaces for personal purchases, so it's not a big leap for them to use similar channels for professional purposes as well.

So, in order to keep up with the changing expectations of buyers, B2B companies should carefully consider using a third-party marketplace in 2023. Larger corporations, on the other hand, may be able to develop their own. However, this technique will necessitate additional resources, but it has the potential to be effective.

3. The Increasing Importance of Social Commerce

Another trend that has gained traction in the B2C e-commerce industry and is beginning to make inroads in the B2B arena is social commerce. LinkedIn and Twitter are increasingly significant outlets for B2B organizations to engage with potential clients, create connections, and generate sales. More businesses will use these platforms for marketing their products and services and communicating with their target audiences in the coming years.

4. B2B eCommerce will become more environmentally mindful

It is projected that B2B eCommerce will follow in the (green) footsteps of B2C eCommerce enterprises by aggressively beginning to reduce their environmental effect. People all over the world are becoming more conscious of their environmental effects, and B2B companies who go the additional mile for our planet by delivering sustainable solutions will have an advantage over their competition.

There are several techniques that B2B organizations can apply, ranging from reducing energy use to investing in sustainable packaging. Fortunately, many have already begun, and we anticipate this will be one of the common topics not only in 2023 but for several years.

5. Augmented and virtual reality will be used more frequently

In the B2C sector, the use of augmented reality (AR) and virtual reality (VR) to offer a more immersive customer experience is already a growing trend. B2B eCommerce may also wish to explore implementing this type of technology because it can improve B2B buyers' purchasing experiences and save them important time.

If we've learned anything from monitoring these patterns thus far, it's that with more millennials in charge, the shopping experience will become much more essential. Furthermore, with the introduction of the metaverse, B2B organizations will need to pay attention to VR and begin studying how they can sell their enterprises and raise brand awareness in virtual reality areas.

6. Unique features will become more popular

While personalization is a common thread, OroCommerce reports that B2B eCommerce organisations choose out-of-the-box features over flexibility and customisation. When asked about their technological priorities for 2023, more over 75% chose out-of-the-box capabilities, compared to only 65% the previous year. In light of the current uncertain economic climate, one probable explanation is that organisations are prioritising the ability to quickly launch a notion to the market.

7. The need for real-time inventory will increase

To add to the preceding point, it will become even more vital for B2B enterprises to appropriately indicate the availability of their stock in the future. When clients place orders, they need to know how much stock is available. Updating your inventory in real time can provide customers the trust they need that their products will arrive on time. If you don't already have one, it's a great purchase for 2023 and beyond.

Why choose Reveation Labs for B2B Ecommerce?

Reveation Labs is a software development company that provides end-to-end technology solutions for businesses. They have experience building custom software for clients across various industries, including e-commerce. Here are some reasons why you might choose Revelation Labs for a B2B e-commerce project:

  • Expertise in e-commerce

  • Customization

  • Integration with other systems

  • Security

  • Regulatory compliance

  • Overall, B2B e-commerce platforms require a unique set of features and functionality compared to B2C platforms, and it's essential to work with a company that has experience building custom e-commerce solutions. Revelation Labs has the expertise and experience to help you develop a B2B e-commerce.


    The business-to-business industry is rapidly developing. Nowadays, an increasing number of millennials are involved in the B2B purchasing process, which has a significant impact.

    Combining it with technological advancements makes it easy to see why the B2B eCommerce market will prioritize the customer experience and the purchase journey. This has far-reaching ramifications for B2B marketers, who will now be required to communicate with their customers through personalized messaging. These trends indicate that now is the time for B2B eCommerce companies to focus on developing and refining their digital identities.

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